Business challenge

Manna sought a clear and structured understanding of their brand performance across two distinct categories: warm and cold sauces.
The research focused on:

• Brand awareness of Manna versus competitors
• Purchase behaviour and consideration
• Recognition of the Manna slogan
• Brand associations
• Social media presence

How we made the difference

To answer these questions, BUFFL conducted two dedicated brand tracker surveys among Belgian consumers, enabling direct comparison across categories.
By repeating the same core measurements year after year, the research provided a reliable view on trends and shifts in brand performance.
A mix of quantitative and qualitative input uncovered both outcomes and underlying perceptions.

How we added value

The research delivered a clear and actionable view of Manna’s brand health, highlighting both strengths and areas of opportunity.
The side-by-side view of warm and cold sauces helped to prioritize efforts, showing how the brand plays different roles depending on the context and where tailored strategies are needed.
These insights provided a solid foundation for decision-making, grounded in real consumer behaviour and evolving market dynamics.

Next steps

With a clear view on trends and category differences, Manna can further refine its brand strategy across both segments.
By building on existing strengths and addressing key opportunity areas, Manna can continue to strengthen its role in Belgian households and make informed decisions for the years ahead.

“Betaalbaar, snel en actie georiënteerde insights, dat is waarom wij kozen met BUFFL te werken.” - Philippe Deben, Marketing Director