We are a research business partner enabling you to make better, data-driven decisions through iterative validation. We provide unlimited, fast and easy access to consumer data. We structurally align our experts, way of working and platform with your teams and processes to maximize efficiency and guarantee better data-driven decision-making (DDDM) that drives your business forward. We cut the cost of learning and speed up delivery, saving you time and money.
Value
BUFFL brings value to your business
We deliver value to your business on multiple levels. By providing actionable data with added meaning and relevance, we enable you to make better data-driven decisions (DDDM) and predict success. Additionally, through the alignment of experts and streamlined processes, we help eliminate waste and drive efficiency.
Actionable data
Connecting your business with consumers provides you with fast, easy, actionable data to objectify gut feelings and facilitate better decisions.
Proven methodology
Applying our methodology and expertise provides insight and helps you predict success. It also ultimately creates a better world to live in, as our community becomes an ambassador for your brand.
Eliminating waste
Implementing iterative validation structurally guarantees better decisions, an agile First-Time-Right (FTR) process, and elimination of waste such as complaints, churn, stress, …
Process
Using a 4-step approach
We co-create, together with the business and subject matter experts at the client, a research approach that will provide the answers to your business challenge.
Defining success from the start is crucial for every challenge. Taking into account the overall company strategy, we usually start with a zero-measurement study to define the opportunities and identify the business challenges that have the biggest impact on your business objectives. For each business challenge we then start by defining what it is you want to learn and decide, and how that relates to the company strategy. Our business framework is a helpful asset.
Step 2
Design the overall research approach
Our iterative validation methodology applies design thinking techniques to break down a business challenge into different stages like problem - solution - product/market fit - addressable market … and many more. Following exploration and validation research, both qualitative and quantitative, we design an iterative research approach with the lowest cost of learning and the fastest delivery of actionable data to base your decisions on. Our experts leverage proven research templates and a library of research questions to jump-start every new assignment.
Step 3
Deliver actionable research data to base your decisions on
Making a decision on our research results should be with confidence and vision. That's why we deliver insights in a standardized and straight-forward summary. We take into account your strategy and the zero-measurement to contextualize our insights and help you make sense of the data in our dashboard. Unburdening you of every small iteration we perform to come to a clear conclusion, we present you with facts that will kick-start the decision making process.
Step 4
Decide what to start, continue & stop to maximize business impact
Our methodology allows you to make start / continue / stop decisions. Start with prioritizing the business initiatives that have the highest impact on the overall company objectives. Stop investing in business initiatives that have little to none, or worse negative business impact. Saving your company time and money by identifying them early in the process. And continue to work on those initiatives that show potential but need you to re-think specific aspects like USP’s, pricing, call-to-actions, …
Contact
Have a coffee with Seppe Stroo, Founder of BUFFL
Seppe is a serial tech entrepreneur who graduated magna cum laude in Engineering & Law from KUL. As an engineer, he’s a strong believer in First-Time-Right processes and excels in putting theory into practice with his data, AI, and technology skills. But above all, he’s a business-minded design thinker who understands the importance of user research and interactive, iterative validation.
Interested in discussing our methodology or your business over a coffee?
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