Deciding what’s next for employer branding

In today's competitive job market, having a strong employer brand is essential. Companies striving to attract and retain top talent need to differentiate themselves as desirable places to work. An effective employer brand not only draws in the best candidates but also fosters employee loyalty, reducing turnover. According to LinkedIn, 75% of job seekers consider an employer’s brand before even applying for a job, and 69% are likely to apply to a job if the company actively manages its employer brand. Yet many of our clients struggle to define and communicate their unique employer value proposition in an authentic, engaging manner.

Methodology

A-step-by-step approach

By breaking down complex questions into small research iterations, BUFFL allows you to answer important questions such as "How can we consistently create an environment where top talent chooses to stay and thrive?". Whether you are looking to finetune your employer value proposition, or optimize your candidate and employee journey, we can help to articulate what sets your company apart as an employer and to communicate this effectively to potential and current employees. No idea where to start? Our zero-measurement approach enables you to map out your candidate and employee journeys while identifying critical touchpoints that influence perceptions and decisions. By focusing on these areas, you can enhance your employer brand and ensure it resonates with your target audience.

For talent acquisition

If you’re aiming to attract new talent, a well-defined employer value proposition (EVP) is crucial. We help you identify key attributes that make your workplace unique and desirable, enabling you to build a compelling and truthful employer brand. But recruitment goes both ways. It’s not just about attracting talent but finding the right talent that aligns with your company culture and values. We help you refine your recruitment strategies by pinpointing the most effective channels and messages to reach your ideal candidates. By leveraging data-driven insights, we ensure your recruitment campaigns are impactful and targeted.

For employee engagement

Retaining top talent and keeping employees engaged in 2024 requires skillful navigation of remote work expectations, fostering employee wellbeing, and answering the need for continuous career development. Additionally, our clients face pressure of offering competitive compensation and transforming their workforce into a diverse and inclusive community, whilst keeping up the pace with technological advancements and maintaining high employee engagement levels. BUFFL can assist in identifying the key drivers of engagement within your organization and develop strategies to enhance them. This includes optimizing communication, recognizing and rewarding performance, and fostering a positive workplace culture. By improving these areas, you can reduce turnover and build a loyal, motivated workforce.

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Deciding what's next for
employer branding?

Ready to attract top talent and build a stronger brand? Let BUFFL help you refine your employer branding strategy with data-driven insights.
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