Every commercial organization has to define the correct price for its products and services. So no wonder that there are many different pricing strategies. Whatever strategy you adhere to at some point in time you will have to validate what the market will bear. BUFFL assists businesses to decide on pricing in different ways.
We help to clearly define the correct value proposition, validate the best possible business model (pay-per-use, subscription, …), define the competitive set to enable price anchoring, determine price points and even investigate price elasticity.
Methodology
A-step-by-step approach
Our iterative validation methodology applies design thinking techniques to break-down an overall pricing challenge into different stages like problem - solution - business model and communication.
Not sure where to start? Then start with a zero-measurement study to discover the challenges that have the biggest impact on pricing and your company's objectives. Following exploration and validation research we’ll design an iterative research approach with the lowest cost of learning and fastest delivery of actionable data to base your decisions on.
For pricing strategies
To define the best possible price for products and services it's important to understand what alternatives your target audience is considering. This competitive set and their relative pricing, provides a first price anchoring point to define your price. We assist clients to rethink their value proposition in order to create a different anchoring point.
For others we translate the value proposition into tangible offerings, packs or bundles (Telecom, Utility, Content) based on a need-based segmentation with their matching pricing. And last but not least, clients going through a more drastic transformation sometimes need to rethink their business / remuneration model.
For pricing tactics
More tactical pricing decisions like defining the precise price point or price elasticity have a more straightforward research approach. More often based on single research iterations but taking into account specific techniques like Gabor-Granger and Van Westendorp Price Sensitivity Meter.
Our research experts have compiled their expertise in a library of standard survey questions and research templates to jump-start your thinking, saving you time and money.
Client references:
Contact
Deciding what's next for pricing?
Price with precision. BUFFL helps you find the sweet spot that maximizes revenue and customer satisfaction. Optimize your pricing strategy today.
Do you have another challenge? Branding? Acquiring customers? Retaining clients? Attracting talent? You're not alone. Chances are we already designed a research approach. Get in touch to learn all about it!
As a research business partner we’ve signed numerous NDA’s. There’s a lot we can’t talk about. But that makes us even prouder of the things we can share.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different section headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
